# Marketing Overview

* &#x20;**The vast majority of Crypto Projects tend to launch their token based on the premise that product adoption will eventually come.** \\

* **We believe this approach to be inherently wrong and naive. Thus, our focus since day 1 has been a consistent mass push for product adoption.**

* **This will remain the pillar of our strategy post-launch as well. Because of ScanBot's uniqueness in the space, the target audience is extremely large.**\
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* **Virtually every Telegram group can utilize and benefit from ScanBot.**\\

* **To foster this approach and ensure the success of ScanBot's services we will**\
  **Push for organic adoption of the bot**\\

* **Utilizing the connections of ScanBot's owner and his preceding reputation,** \\

* **We will consistently aim to incorporate ScanBot in as many groups as possible.**

<figure><img src="https://3707700881-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FdOFv589YDWcYvIfMHuVJ%2Fuploads%2Ff6g3qevxBbaFM74XpxM2%2Ftelegram-cloud-document-4-5933927803996082157.jpg?alt=media&#x26;token=8b0e18e9-c595-4871-8a8f-fed0afea8ff2" alt=""><figcaption></figcaption></figure>

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